Scooterworks USA is an ecommerce and distribution brand specializing in parts, accessories, and aftermarket products for gas scooters, eScooters, and eBicycles. With more than 15,000 SKUs, the brand helps riders nationwide maintain, repair, and customize their vehicles.

As the Director of Marketing at Scooterworks USA, I oversee brand strategy, lifecycle marketing, ecommerce growth initiatives, and creative direction across the business. Through a combination of strategic marketing and hands-on execution, I help drive customer acquisition, retention, and revenue growth while continuing to build Scooterworks USA as a trusted resource for riders and dealers.

My role spans email marketing and automation, ecommerce optimization, social media, paid campaigns, SEO, content creation, photography, video production, and product marketing. I also lead brand development and packaging design for in-house product lines including Prima, RDLN, Blue Line, and Green Line, creating everything from retail packaging and product labels to digital assets and promotional materials.