Hello, I'm Aaron Gross.

I’ve always been drawn to the space where creativity and problem solving come together. I started my career as a graphic designer, but over time I found myself becoming more interested in everything that happened around the design itself. I wanted to understand the strategy behind the work, how brands connect with people, and how creative ideas can help solve real business challenges.

Over the past 13+ years, I’ve had the opportunity to help build and grow consumer brands through a mix of marketing strategy, creative direction, digital marketing, and hands-on execution. At Scooterworks LLC, I’ve worked across Genuine Scooters, Scooterworks USA, and a range of in-house brands, bringing ideas to life through product launches, brand campaigns, lifecycle marketing, e-commerce growth, content creation, and customer engagement.

The thing I enjoy most about marketing is that no two days look the same. One day I might be planning a campaign, looking through customer data, or mapping out a strategy. The next might involve writing copy, creating content, improving a website experience, or directing a photoshoot. I enjoy being involved throughout the entire process and finding the balance between the bigger picture and the small details that make the work successful.

My design background still plays a big role in how I approach marketing. I believe the strongest brands are built through consistency, thoughtful storytelling, and a genuine understanding of the people they serve. Whether I’m launching a new product, building a customer journey, or creating a piece of content, I’m always looking for ways to make the experience feel meaningful, useful, and memorable.

Outside of work, I enjoy exploring estate sales, garage sales, and thrift stores in search of inspiration from the past. I’ve always been fascinated by the design choices, typography, packaging, and craftsmanship found in things from another era. That appreciation for the past influences a lot of my creative decisions today and continues to shape how I think about branding, storytelling, and creating work that feels thoughtful and lasting.