Genuine Scooters is a national scooter brand with a network of nearly 250 dealers, serving riders across the country since 2002. Built around community, individuality, and the joy of riding, Genuine has always been about more than transportation. The brand represents a lifestyle centered on connection, exploration, and the experiences shared by its riders.
 

As the marketing lead for Genuine Scooters, I oversee brand strategy, creative direction, and integrated marketing initiatives across digital, dealer, and customer touchpoints. I work closely with leadership and sales teams to develop campaigns that support dealer growth, strengthen customer engagement, and continue building the Genuine brand story.
 

My work spans product launches, email marketing, social media, content creation, website experiences, photography, video, and advertising. Every project is focused on creating meaningful connections with riders while staying true to the brand’s core message: “Feel the love. It’s Genuine.”